LaceyCellars Fine Wines Spirits and Beers since 1964

Ontario Market Sectors

There are various sectors where Beverage Alcohol Products are sold within the Ontario Market each with its own risks at varying levels.

Assessing which sector(s) to focus on depends on a supplier's product portfolio. 

  • LCBO Vintages (
    - Focus on premium wines with landed retails 15+, however, since the recession of 2008, some releases have been as low as $12. 
    - Focus on products with key Accolades such as Robert Parker, Wine Enthusiast, Wine Spectator, etc...
    - Depending on the landed retail, orders are usually in the range of 200 to 500 cases, however, for a Wine of the Month, or Vintages Essentials list, an order can be in the range of 800-1200 cases. 
    - Orders usually are on a one-time basis, however, if the product is well received, repeat orders will be made.
  • LCBO General List / Regular Sector (
    - This sector focuses on products that are always available. The Regular list sales currently account for 90% of the LCBO's total revenue, however, the Vintages sector continues to grow with its continuous releases of new products. The General sector seem to be moving in the same direction, where the consumer is demanding more and more variety.
  • LCBO Private Ordering (Direct Link)
    - This sector is generally very small, however, gives our consumers access to products they can not purchase at the LCBO's retail outlets.
    - Please note that the published Freight Rates, which strongly affects the landed retail, are usually much less. The rates can be obtained from the LCBO before an order is placed.

Lacey Cellars' focus is on the above three sectors, however, there are other sectors such as the LCBO Consignment Warehouse system, domestic winery retail outlets and the Beer Store Retail outlets which are also all overseen by the LCBO.

A summary of opportunites/needs on our site can be found here.

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